Brand guide

Three Thirteen, used right.

How to use the studio's logo, colors and type. If something isn't covered here, keep it simple and get in touch.

Studio logos ZIPStudio ident with sound ZIP · MP4
01 · The mark

A domino between two 3s.

The tile shows one pip over three. Set between two 3s, it reads 3-1-3. The tile is ivory, its ink is charcoal, and the three lower pips are always ochre. The wordmark sits below it: THREE THIRTEEN, with STUDIOS spaced wide underneath.

Stacked · light on dark (default)
Stacked · dark on light
Horizontal · light on dark
Horizontal · dark on light
Icon · app icons, avatars, favicons
Which one to use
  • Stacked wherever there's room: covers, end cards, splash screens.
  • Horizontal in headers, footers, and anywhere wide and short.
  • Icon only where the logo would be smaller than its minimum size, or where a square is required.
  • Use the light-on-dark version by default. Use dark on light only on ivory or white.
02 · Space and size

Give it room.

Measure clear space with the domino itself. Call the tile's width X. Keep at least X of empty space on every side of the logo. Never place text, art edges or other logos inside it.

XXXX
Stacked minimum96 px · 20 mm

Wide. Below this, STUDIOS stops reading.

Horizontal minimum140 px · 30 mm

Wide.

Icon minimum16 px

A favicon. At 16 px, the pips can merge, and that's fine.

03 · Color

Charcoal, ivory, a little ochre.

Four colors make the brand. The page is charcoal, the type is ivory, and ochre is the spark: the pips, one button, one label. If a layout has more ochre than the logo does, cut some.

#161814
Charcoal

Page ground. The default background for everything.

#1C1E1A
Charcoal 2

Panels and the tile's ink: the pip and the bar on the domino.

#F3EEE3
Ivory

The domino, the 3s and all main text on dark.

#C8923A
Ochre

The three pips, STUDIOS on dark, buttons and eyebrows. Use it sparingly.

#A5432E
Rust

STUDIOS on light grounds, where ochre is too pale to read.

Supporting colors, for interfaces only

#CFC8B8
Ivory 2

Secondary text on dark.

#A39D8C
Muted

Labels, captions and metadata.

#34372F
Line

Rules and borders on dark.

#E3AE55
Ochre light

Hover states for ochre.

#E07A5F
Coral

Alerts and live states only.

#8FB6D8
Blue

Links in long text and charts only.

04 · Type

Three typefaces, three jobs.

All three are free on Google Fonts. Each game has its own type; these are for the studio.

ARCHIVO
ExtraBold 800 · width 108%
Headlines
Games about people.
ARCHIVO NARROW
Bold 700 · caps · tracked +0.22em
Wordmark, short labels
THREE THIRTEEN STUDIOS
IBM PLEX MONO
Medium 500 · caps · tracked +0.14em
Eyebrows, metadata, dates
Coming to Steam · November 2026
ARCHIVO
Regular 400 · 18 px / 1.65
Body text
Every game starts with how something actually works, like a domino table, a delivery route or a seat of power, and turns it into a system you can learn, master and share.
05 · Don'ts

Please don't.

Don't stretch or squash it.
Don't rotate the domino or the logo.
Don't recolor the pips or the 3s.
Don't add shadows, glows or outlines.
Don't place it on busy art without a plate.
Don't fade it out or use it as a watermark.
06 · With our games

The game comes first.

© 2026 Three Thirteen Studios · Press kit · Privacy